Unwritten Rule That Attracts Home Buyers Like Magic 4 by Brian Segura50|52|53|54|55|56|57|58|59|60|61|62|63|64|65|66|67|68|69|70|71|72|73|74|75|76|77|78|79|80|81|82|83|84|85|86|87|88|89|90|91|92|93|94|95|96|97|98|99
Have you noticed There is huge buzz around social media these days. At a time when most businesses are struggling social media is your fastest way to find a ready willing able customer for FREE Social media has grown up to become a very serious marketing tool for business.
There is little known secret that you MUST know if you want to use social media most effectively it has absolutely nothing to do with technology The secret A compelling Unique Selling Proposition [USP]. So before you get all teched up on Facebook Twitter My Space etc. take a few moments apply the very first fundamental to attracting clients to you " a great USP.
1 A Great USP Draws Clients Like Bees to Honey:
In these tough economic times prospects are few far between. Provide them with the magic elixir they are looking for they will be drawn to you like magic. How By speaking to them in their language " talking to them about what THEY want " then linking that to your product or service.
2 A Great USP Talks Directly to your Ideal Prospect About THEM:
Youve heard it many times Whats In It For Me This is the conversation your ideal prospect is ALWAYS having in their head. Answer that question boldly directly " using their words " youve got their attention. By speaking THEIR language they feel as if you understand them that they can trust you.
3 A Great USP Solves your Ideal Prospects Problem:
You uncover the prospects wound or want then you tell them how you will solve it. The most powerful USP contains a guarantee. This provides the prospect with certainty while at the same time building trust.
FedExs USP is one of the most powerful compelling ones in the marketplace When It Absolutely Positively Has to Be There Overnight.
Entering the conversation:
FedEx enters the conversation their prospect is having by answering their question How do I get this package where it needs to be tomorrow
FedEx solves the customers problem:
FedExs customer is afraid of losing a client a transaction or a business deal if the commitment the client made is not kept. FedExs USP addresses the problem of meeting a critical deadline head on.
What the customer wants:
FedExs ideal prospect wants to shine " to stand out. They want to be seen as someone that can be counted on. They want to position themselves or their company as reliable trustworthy.
Draw Clients to You By Offering A Guarantee:
While FedExs service is over night delivery something the US mail can provide at half the price by offering an ironclad guarantee they are able to command a much higher price. FedExs clients dont even consider the US Postal Service to be a viable option
When it comes to overnight delivery FedEx is hardly the only service provider but they most certainly dominate that position in the prospects mind. They have so successfully linked their service solution to their company name that FedEx equals overnight delivery. When you use an overnight service you FedEx it even if you use a different service provider FedEx has successfully become a verb.
Create a compelling USP that talks directly to your ideal prospect like FedEx you will find clients drawn to you like magic
Go directly to Social Media Strategies will immediately share one of the most powerful Facebook business techniques that will help you get 3 qualified buyer leads in the next 48 hours. & you find out exactly how to use social media marketing together with your USP to grow your real estate leadstoday. Unwritten Rule That Attracts Home Buyers Like Magic 4
